The Future of Health Retail
The brand is built. The model is proven. The next store is yours.
Start Your Own Business
Turn the lifestyle you live into a business you own. A Foundation store puts you at the center of health and wellness in your market, with a brand, a playbook, and a team behind you.
Make the calls, run the business, and build something in your community you can be proud of.
Training, buildout, and marketing move with you from signing to grand opening.
Health is a weekly habit, not a one-time stop. Foundation gives your community a reason to come back, and a reason to belong.
What Makes Foundation Different?
A healthy, active lifestyle has always been our mission. Now it's everyone's. Foundation is a premium health destination. The concept extends past supplements into better-for-you snacks, fresh meal prep, and fresh, functional drinks like shakes, smoothies, and juices, with exclusive apparel drops that turn customers into a community you can see. This is the concept evolved into something people belong to. You're not buying a store. You're owning a brand with a following.
A New Kind of Health & Fitness Store
Foundation started with a simple belief: convenient and good for you should be the same thing. So we built a place where one stop covers it all. Grab something on the way to work, pick up the week's meals, restock what you take every day, and leave in apparel you're proud to wear.
The concept works because it layers habit onto value. Core products carry the margin. Everyday categories bring people through the door again and again. Together they create steady traffic, wider appeal, and more than one reason to buy on every visit. It's a store designed around how people actually live, and a model built for the future of the health and wellness retail category.
Supplements
Our roots. Every brand on the wall is vetted for quality, from Ghost and MuscleSport to 1st Phorm, Gorilla Mode, Mutant, NutraBio, and more.
Fresh Meals
Fresh weekly deliveries from meal prep partners like Hummus Fit. Chef-crafted, macro-balanced meals made with whole ingredients and no preservatives, stocked ready to heat. Options span high-protein, low-carb, gluten-free, and more.
Snacks
Grab-and-go options that make good choices easy: high-protein cereals, protein ramen, jerky, and everyday staples with better numbers.
Treats
Permission to indulge, done right. Protein muffins, protein ice cream, and frozen pops that turn dessert into part of the plan.
Smoothies & Juices
Fresh shakes, smoothies, and homemade energy juices designed into new stores, with signature collabs on the menu. It's how Foundation welcomes an audience beyond the gym.
Custom Clothing
Monthly limited-edition clothing and merch drops that sell out and keep the community coming back. Affinity made visible.
The Numbers You Need to Know
Health, nutrition, and fitness keep climbing as priorities, especially for Gen Z and Millennial consumers. Foundation is built for exactly that customer.
How Our Franchisees Win
Foundation was built by operators who have worked in this industry since 1998, across supplement retail, manufacturing, sales leadership, and brand building. The people who designed the model still run stores in it.
Protected Territory
Foundation's exclusive territorial rights ensure no other franchise location can operate in your market, giving you the runway to build a loyal customer base, grow your business, and establish Foundation as the definitive health destination in your community.
Multiple Revenue Streams
Our product mix is built to generate revenue from every type of customer, every day of the week. Premium supplements, better-for-you snacks, functional drinks, fresh meal prep, and exclusive limited-edition apparel. Each category drives its own traffic and creates natural cross-selling opportunities across the rest.
Impactful Branding
This isn't your typical supplement shop, it's a premium retail experience backed by a brand people recognize and respect. From the moment you open your doors, you're not starting from scratch, you're starting with a brand worth believing in.
Where Foundation Operates
Foundation stores are currently operating in Connecticut, New York, Ohio, Illinois, South Carolina, and California. Every location holds a protected 15 mile territory radius. Applications are open across all continental US states.
Tell us your market and we will confirm current status.
The Frequently Asked Questions
The things every prospective owner wants to know, answered straight.
What does it cost to open a Foundation franchise?
Total investment varies by market and location. The main variables are square footage, build-out scope, local real estate rates, equipment package, and whether the store includes a smoothie and juice bar. Full itemized ranges are disclosed in the Franchise Disclosure Document, which we provide to qualified candidates.
How long does it take to open?
Most stores move from signed agreement to opening day inside the Path to Ownership timeline. Site selection and lease negotiation drive the schedule more than anything else. Build-out and training run on a fixed sequence once the space is secured.
Do I need supplement industry experience?
No. Foundation operators come from fitness, retail, hospitality, and service backgrounds. Product knowledge is trainable. What matters is that you want to run the store, be present in it, and build a community around it.
What territories are available?
Foundation stores are currently operating in Connecticut, New York, Ohio, Illinois, South Carolina, and California, and every location holds a protected 15 mile territory radius. Applications are open across all continental US states. Submit your market and we will confirm current status.
What makes Foundation different from other franchise opportunities?
Foundation is founder-led and operator-run, and every location holds a protected 15 mile territory radius. The product mix spans supplements, better-for-you snacks, functional drinks, fresh meal prep, and limited-edition apparel, so the store earns from more than one type of customer and more than one daypart. You work directly with the people who built the model.
What does a Foundation store sell?
Supplements, better-for-you snacks, functional drinks including fresh shakes, smoothies, and juices, fresh meal prep, and limited-edition apparel drops. The mix is built for weekly routine, not one-time purchase.
Your Path to Ownership
Whether this is your first business or the next addition to your portfolio, the path is clear and guided from day one.
Submit the form and tell us about you and your market.
Meet the team and walk through the concept and the model.
Dig into the details and see the brand up close.
Secure the right space with market analysis and lease guidance.
Store design, construction guidance, and full onboarding before you open.
Open your doors with campaign support and the full weight of the brand.
Proven Expertise. Built Into Your Business.
From your first inquiry to your grand opening and beyond, our team brings hands-on retail expertise to every stage of your business. We are with you every step of the way.
What kind of training will I receive?
Every franchisee completes comprehensive onboarding before opening: hands-on store operations, POS and inventory systems, product education, and staffing guidance. You open your doors ready to run, not learning on the fly.
What support do I get after opening?
You're in business for yourself, never by yourself. Foundation provides ongoing operational check-ins, merchandising direction, vendor relationships, and a direct line to our support team whenever you need it.
Who handles marketing and advertising?
Foundation does the heavy lifting: brand-approved creative, campaign templates, social content, and grand opening support. You focus on local presence; we make sure you always look professional doing it.
How do I find the right location?
We find it together. Site selection drives retail success, so Foundation works with you on market analysis, demographics, traffic patterns, and lease guidance to secure the right space on the right terms.
What else comes with a Foundation franchise?
Established supplier relationships, a proven product mix strategy, store design and buildout guidance, and a network of fellow owners sharing what works.
Take the First Step
Fill out the form and our team will reach out with next steps.
Your information is collected only so we can contact you about your interest in a Foundation franchise. We never share it with outside parties.
Foundation isn't somewhere you shop. It's something you belong to.
Be part of the evolution of health and wellness. Bring Foundation to your market.
Open a Foundation!